Mobile App Users Are Both Fickle And Loyal: Study

A study released by Massachusetts-based application analytics firm Localytics today confirms my suspicion that we both love -- and are quickly bored by -- our mobile applications. And, perhaps, that studies will confirm just about anything. In part 1 of its study, Localytics analyzed thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps. Using its realtime app analytics service, they found that, while most smartphone users are willing to try new apps (as evidenced by the 10 billion downloads from the iTunes store), 26 percent of the time they download an app, use it once, never to use it again.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/SMTrh_i32Sw/

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